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Unveiled at WWDC 2017, the Siri watch face pushes snippets of information and data to an Apple Watch wearer throughout the day. While Apple can technically use its fall event for unveiling new Apple Watch hardware to also announce updates to the Siri watch face, such a scenario doesn’t seem likely. Much more could have been done.įor the third year in a row, Apple acted as if the Siri watch face didn’t exist. We saw hints of this potential when Apple unveiled an updated Home app for Apple Watch. Apple could be giving the Apple Watch a much larger role to play in its smart home strategy.

In addition, Apple Watch wearers have a screen to display Siri answers which is useful for things like weather queries, sports scores, and seeing how much time is left on a timer. Having Siri always available on one’s wrist via the Apple Watch means there is no need to worry about where a Siri-integrated device may be found in and outside the home.

However, is having more stationary devices in the home the best solution for always having Siri nearby? Apple seemingly ignored how nearly 110 million of its users already have Siri always on them when at home by wearing an Apple Watch. While the feature may become popular with some users, Apple missed another opportunity to position the Apple Watch as a key differentiator when it comes to grabbing territory in the home.Īt one point during the WWDC keynote, Apple’s Yah Cason said the following: “We believe Siri is most powerful when it’s available throughout your house.” Apple is right in making such a claim - a digital voice assistant is indeed more powerful and valuable when not confined to a stationary device. Voice queries will be run through a homeowner’s HomePod or HomePod mini. One of the more strategic changes involves expanding Siri support to third-party smart home devices. Companies are now reconfiguring their smart home strategies to focus on verticals seeing some kind of traction (security in the form of video cameras and video entertainment in the form of streaming video boxes and speakers).ĭuring WWDC, Apple unveiled a few updates to its smart home strategy. It is simply too early to declare winners or losers in the space. The entire Focus segment of the keynote came off as not fully thought out. Instead, Apple went so far as to imply the Apple Watch contributes to information overload. It was odd how Apple didn’t draw attention to such utility and look to add new controls to Apple Watch that allow us to engage with our other devices without becoming overwhelmed. Apple Watch wearers are already able to put down their other Apple devices but still feel connected by receiving important notifications or reminders. While some people will undoubtedly benefit from Focus, Apple missed a big opportunity to position the Apple Watch as a solution for iPhone information overload. The features sure seem to be a direct result of Apple employees struggling with work from home directives over the past 15 months during the pandemic. Positioned as a type of enhanced Do Not Disturb, setting up a Focus gives users more control over how involved they can become with their devices at any given time. With Focus, users can now match their device usage to activities and mindset. It is in Apple’s best interest to expand Apple Watch functionality in order for the device to handle an increasing number of tasks currently given to smartphones and tablets.Īlong with unveiling revamped notifications, Apple announced a new initiative aimed at helping users avoid unwanted distractions. There were three specific instances in which Apple had the chance to add functionality to the Apple Watch but instead chose to puts its focus on less robust alternatives. With that said, it was hard to shake the feeling that Apple missed a big opportunity at this year’s WWDC to push its most personal product even further than it already has. It was this ecosystem focus that ended up being one of the major takeaways from Apple’s WWDC 2021, as outlined in my WWDC review ( available here for Above Avalon members). No other company is able to match Apple’s ability to push so many distinct platforms forward yet simultaneously keep an eye on ecosystem cohesiveness. The breadth of announcements across various product categories speaks to how Apple is successfully pulling away from the competition. For the third year in a row, Apple held an impressive WWDC (worldwide developers conference).